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Our spokespeople

Our spokespeople

Our spokespeople

We are very happy to be able to count Isabelle Pagé and Bertrand Godin as PROCURE spokespersons. Together they represent all facets of a man with prostate cancer: the survivor – the daughter, mother, partner – the friend, support, family. We are extremely grateful for their support in this fight.

Isabelle Pagé

Actress Isabelle Pagé takes over from her father Jean Pagé, who died on December 9th, 2019, following a long battle with prostate cancer, becoming an official spokesperson for PROCURE. She thus confirms her commitment to the cause and her desire to continue the immense work accomplished by Jean in the fight against prostate cancer over the past 15 years: That of breaking taboos surrounding this disease and bringing out of isolation men who receive a diagnosis.Today, Isabelle Pagé carries at arm’s length the battle of her father and that of all men affected by prostate cancer. She wants to encourage them to share what they are going through with their family, loved ones and just like her father, no longer feeling embarrassed to talk about it.

By speaking openly, the disease does not affect the mind as much. Dad found it didn’t hurt to talk about it, on the contrary, it just felt good and that’s the message I want to get across. PROCURE has always been a part of my life and although my father is no longer here, I take up his cause, because he has proven to all of us that this ordeal, together, we can overcome with our heads held high and without being ashamed of it. Today, I am committed to helping PROCURE demystify prostate cancer and like my father, I am committed to supporting the men and families who suffer from it.”

—Isabelle Pagé

Bertrand Godin

After supporting the cause for several years, racing driver Bertrand Godin becomes one of the official spokespersons for PROCURE. A cause that is particularly close to his heart, especially due to his dear friend Jean Pagé. It is with emotion that Bertrand continues the work that Jean has accomplished over the past 15 years. He is even at the head of a new initiative: LA COURSE DU COURAGE BERTRAND GODIN, aimed at bringing together a multitude of activities to rally motorsport enthusiasts in the fight against prostate cancer.

Even today, there are 18 men in Quebec who have been diagnosed with prostate cancer and this fight, I saw my friend go through it. Today Jean is no longer here, but his fight continues: That of breaking taboos surrounding this disease, helping men out of isolation and supporting them and their families in this long battle they are going through. It is in continuity and with passion that I take over, especially alongside his daughter Isabelle. From up there, I’m sure he’s proud of her.”

—Bertrand Godin

Our ambassdor Bertrand Godin proudly wearing our 2025 bow tie

Régis Labeaume

Former Mayor of Québec City for 14 years, Régis Labeaume has long been admired for his candor, social commitment, and determination to make things happen. With that same conviction, he is now stepping forward as one of PROCURE’s official spokesperson for a cause he knows well and holds close to his heart.

Having himself been diagnosed with prostate cancer in 2019, Mr. Labeaume now wants to use his experience to help other men. He hopes to raise awareness about the importance of early detection and to encourage open conversations about the disease, before it’s too late.

“I want men to understand that waiting is not an option. Prostate cancer is often silent, and that’s what makes it dangerous. You shouldn’t be afraid to talk about it or to get checked. Getting tested is an act of courage, not a weakness. And it’s also a way to keep living the fullest.”

—Régis Labeaume

Photo de Régis Labeaume qui porte fièrement le noeud papillon PROCURE 2025

Additional Information - Prostate cancer

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Is prostate cancer hereditary?

Understanding the hereditary and genetic aspects of this disease can provide valuable information to both individuals affected and their families.

Listen to the podcast
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4:43

Genetics and prostate cancer

Do you have a family history of cancer? Your doctor might recommend genetic screening.

Watch the video
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4:06

Symptoms, risk and screening

Are you over 50 or experiencing urinary problems? Discover why early screening for prostate diseases is important.

Watch the video
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From prostate to screening

Learn about the role of your prostate, related diseases, symptoms to watch out for and risk factors.

Watch the webinar
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Genetic predisposition to prostate cancer

Although rare, some hereditary genetic mutations can increase your risk of prostate cancer.

Watch the webinar

Sources and references
Last medical and editorial review: April 2024. See our web page validation committee and our collaborators by clicking here.