Bowvember
Dare to wear it, dare to talk about it!
Every November, PROCURE invites the public, businesses and communities to come together to raise awareness about prostate cancer.
Wearing the Bowvembre bow tie is a way to show your support for men affected by prostate cancer and their loved ones, but above all, to help start conversations about a disease that affects thousands of families across Quebec.
The funds raised enable PROCURE to continue its mission of raising awareness, providing support and funding research.
DISCOVER THE 2026 EDITION
Wear the bow tie, support the cause
This year, the Bowvembre bow tie features deep shades of blue and colourful accents inspired by the lights of a city in motion.
Designed by Quebec fashion designer Philippe Dubuc and Montreal artist Josée Garneau, it blends structured lines and organic patterns in a contemporary and distinctive design.
Paired with a matching pocket square, all that’s left to do is wear it and help get people talking about the cause.
100% of proceeds support the cause.
How can you get involved?
There are several ways to get involved in the Bowvembre campaign:
Get your community involved
Become an ambassador and help spread the word about the campaign.
Get your workplace involved
Get your organization involved and raise awareness about prostate cancer.
Why does your participation matter?
MAKE A DIFFERENCE
Support the cause directly
Would you like to support in another way?
Every donation helps PROCURE continue its awareness initiatives, provide support services to those affected and further its commitment to research.
Your support makes a real difference in the lives of those affected, every step of the way.
100% of proceeds support the cause.
